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Foundation Program

You Love Your Pet. You Want Them Thriving, Not Just Surviving.

Your dog or cat seems pretty healthy. They're active, happy, and you're grateful for that. But in the back of your mind, you wonder...

Am I really feeding them the best diet?

Maybe you've noticed:

  • 🤔 Their coat isn't as shiny as it could be
  • 🤔 Occasional tummy troubles or soft stools
  • 🤔 Lower energy than they used to have
  • 🤔 You're feeding "premium" food but questioning if it's truly optimal
  • 🤔 You want to prevent future health issues, not just react to them
  • 🤔 The confusing, conflicting nutrition advice online leaves you overwhelmed

You're not dealing with a crisis—and that's exactly the right time to optimize.

The truth is, most pet parents wait until there's a serious problem before they address nutrition. But the smartest approach? Building a strong foundation NOW so problems never develop in the first place.


Preventive Wellness Is The Best Medicine

Think about it: would you rather...

❌ Spend thousands managing chronic allergies, digestive issues, and immune problems later?

OR

✅ Invest in getting nutrition right from the start and give your pet the best shot at a long, vibrant, disease-free life?

The Foundation Program is designed for pet parents who want to be proactive, not reactive.

Whether your pet is:

  • A puppy or kitten you want to start off right
  • An adult dog or cat transitioning from conventional to optimal nutrition
  • Generally healthy but showing minor signs that something could be better
  • A pet you simply want to give the absolute best nutritional foundation

This program sets them up for success.


What Makes This Different From Just... Feeding Better Food?

You might be thinking, "Can't I just switch to a high-quality food and call it good?"

Here's the thing: generic advice doesn't account for YOUR pet's unique needs.

Every animal is different. Their breed, age, activity level, environment, constitution, and even their personality all affect what their body needs to thrive.

The Foundation Program gives you:

Personalized Assessment – We look at YOUR pet specifically, not generic recommendations

Gut Health Focus – Because 70% of immune function starts in the gut—get this right and everything else becomes easier

Evidence-Based Nutrition – No fads or trends, just what actually works according to science and 20 years of real-world results

Holistic Integration – We consider your pet's whole picture: physical, energetic, and constitutional

Practical Implementation – A plan that actually fits into your real life and budget


Here's What You Get In Your Foundation Program

Comprehensive Health & Lifestyle Assessment (60 Minutes)

This isn't a quick phone call. We dedicate a full hour to truly understanding your pet:

  • Complete health history from birth to present
  • Current diet analysis (what's working, what isn't)
  • Lifestyle and environment factors
  • Activity level and exercise routine
  • Your goals and concerns
  • Any minor issues you've noticed
  • TCVM constitutional overview

Customized Nutrition Plan with Feeding Guidelines

No generic meal plan here. Your pet receives:

  • Specific diet recommendations tailored to their needs
  • Fresh food, commercial, raw, or combination—what's best for YOUR pet and YOUR lifestyle
  • Exact feeding amounts based on their ideal weight and activity level
  • Feeding schedule optimized for their age and energy needs
  • Transition plan from current diet (if applicable)
  • Tips for picky eaters (if needed)

Gut Health Baseline Evaluation

The foundation of all health starts here:

  • Assessment of current digestive function
  • Gut microbiome health indicators
  • Recommendations for optimal gut support
  • Probiotic and prebiotic guidance
  • Digestive enzyme considerations

Core Supplement Recommendations (2-3 Supplements)

Strategic supplementation for foundational wellness:

  • Essential fatty acids for skin, coat, brain, and immune health
  • Digestive support supplements
  • Antioxidant and immune foundation support
  • Age-appropriate recommendations
  • Quality brands and sourcing information
  • Clear dosing instructions

Food Sourcing & Preparation Guide

Making healthy feeding easy and sustainable:

  • Where to buy the best quality foods
  • How to read labels and avoid poor ingredients
  • Meal prep tips and time-saving strategies
  • Budget-friendly sourcing options
  • Storage and safety guidelines

30 Days of Email Support

You're not doing this alone:

  • Unlimited email questions during implementation
  • Response within 24-48 hours on business days
  • Troubleshooting and adjustments
  • Support through the transition period
  • Guidance on any challenges that arise

One 30-Minute Follow-Up Consultation

Check-in and optimization:

  • Scheduled 4 weeks after initial consultation
  • Assess what's working and what needs tweaking
  • Fine-tune the plan based on results
  • Address any new questions or concerns
  • Set your pet up for long-term success

The Transformation You Can Expect

Week 1-2: Transition & Adjustment

  • Begin implementing new nutrition plan
  • Body adjusts to higher quality inputs
  • Initial questions answered via email support
  • You feel confident in the new routine

Week 3-4: Early Improvements

  • Energy levels noticeably improve
  • Stool quality becomes more consistent
  • Coat starts looking shinier
  • Any minor digestive issues begin resolving

Week 4-6: Visible Results

  • Follow-up consultation to assess progress
  • Coat is glossy and healthy
  • Digestive system functioning optimally
  • Sustained energy throughout the day
  • You see the vibrant pet you've been hoping for

Your Investment: $350

What does $350 really get you?

  • 90+ minutes of expert consultation and personalized guidance
  • A customized nutrition plan worth hours of research
  • 20 years of holistic pet health expertise applied to YOUR pet
  • 30 days of ongoing support and troubleshooting
  • The foundation for a lifetime of optimal health
  • Peace of mind knowing you're doing the best for your pet

Compare that to:

  • Endless online research that leaves you more confused
  • Trying different foods and supplements through trial and error (easily $300+ wasted)
  • Future vet bills for preventable conditions ($500-$5,000+)
  • The emotional stress of watching your pet develop health issues

The Foundation Program isn't a cost—it's the smartest investment you can make in your pet's long-term health.


Payment Options

Option 1: Pay in Full

  • $350 – one payment, full access to the program

Option 2: Two-Payment Plan


Frequently Asked Questions

Is this program right for my healthy pet? Absolutely! The Foundation Program is specifically designed for pets who are generally healthy. This is the BEST time to optimize nutrition—before any problems develop.

What if my pet has a chronic health issue? For pets with existing chronic conditions (allergies, digestive disorders, immune issues), we recommend the Restoration Program or Complete Wellness Program which provide more comprehensive protocols and follow-up support.

My pet is a picky eater. Will this still work? Yes! We specialize in working with selective eaters and provide multiple food options and palatability strategies to ensure even the fussiest pets will eat well.

Do you work with both dogs and cats? Absolutely. We have extensive experience with both canine and feline nutrition and understand the unique requirements of each species.

How is this different from free advice online? Online advice is generic and often conflicting. The Foundation Program provides personalized recommendations based on YOUR pet's specific needs, breed, age, constitution, and lifestyle—plus ongoing support to ensure success.

Can I upgrade to a different program if needed? Yes! If during the program we discover your pet needs more comprehensive support, we can apply your $350 investment toward the Restoration or Complete Wellness Programs.

What if I don't see results? The vast majority of pets show noticeable improvements within 4-6 weeks when following the recommendations. If you're not seeing progress, we troubleshoot and adjust during your follow-up consultation.


Who This Program Is Perfect For

Proactive Pet Parents who want to prevent problems before they start

New Puppy/Kitten Owners who want to start their pet off with optimal nutrition

Health-Conscious Pet Owners transitioning from conventional to natural feeding

Pets with Minor Issues like occasional tummy troubles, dull coat, or lower energy

Anyone Overwhelmed by Conflicting Nutrition Information and wanting expert guidance


Not Sure If This Is The Right Program?

Schedule a FREE 15-minute discovery call

We'll discuss your pet's specific situation and help you determine which program is the best fit. No pressure, just honest guidance.

SCHEDULE FREE DISCOVERY CALL


The Best Time To Start Was Yesterday. The Second Best Time Is Today.

Every day you wait is another day your pet isn't getting the optimal nutrition their body needs to thrive.

You're already feeding them. You're already spending money on food.

Why not make sure you're doing it RIGHT?

The Foundation Program gives you the knowledge, plan, and support to optimize your pet's nutrition once and for all—so you can stop second-guessing and start seeing results.

Your pet deserves to be vibrant, energetic, and thriving.

Let's build that foundation together.


Ready To Give Your Pet The Nutritional Foundation They Deserve?

Enroll in the Foundation Program


Still have questions?

📧 Email: clientcare@woofnutrition.com
📱 Phone: +01 (202) 291-5575
💬 Schedule a free 15-minute discovery call


Woof Nutrition, LLC – Building healthy pets, one foundation at a time.

🔒 Secure Payment | 💚 Serving Pets with Love & Expertise Since 2005

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puppies
Mark Milbrand
Miniature Schnauzer Puppies
Raising Puppies the Right Way

I am passionate about raising exceptional miniature schnauzers. Our commitment to excellence starts long before each litter is born. Working hand-in-hand with our reproductive veterinarian who has a deep knowledge of the breed and AKC breeders and judges of champion schnauzers, I ensure every decision I make is rooted in the best possible care and proven breeding practices. Guided by pet nutritionist Pennye Jones-Napier we meticulously monitor the mother’s nutrition before, during, and after pregnancy, giving each puppy the strongest foundation for lifelong health. This same attention is given to every puppy from birth, so they grow strong, resilient, and ready for their forever homes.

photo-1450778869180-41d0601e046e
Sher Anderson Petty
Wednesday - helping with food & litter

Thank you Pennye for your advice. Our fur fam, Wednesday was drinking copious amounts of water and was emptying her bladder like a racehorse. Pennye’s recommendations for food and litter helped our sweet kitty-girl feel so much better. Within just a few days Wednesday was drinking less and urinating more normally. Thanks for your caring, kindness and your expert advice.. We appreciate you and your team of animal loving angels.

Karen
Seasonal Allergies

I am the proud mommy of a pittie.

Unfortunately, he suffers from seasonal allergies. Sneezing, anxiety, whining, hot spots, scratching, which of course makes it worse and can also lead to a secondary infection and has in the past. I've tried many treatments. After reaching out to Pennye of The Big Bad Woof, she recommended I try (NHV Naturals) Alge-Ex.

By day 2 of being on this supplement I noticed a difference. He was less anxious and less itchy. I know this because when I would touch him h e didn't flinch as much and wouldn't try to scratch where I was touching him. I will continue to use this product. And it's very easy to administer.