What Is a Holistic Pet Health Coach?

A holistic pet health coach looks at your companion's whole picture — diet, gut health, environment, and root causes — rather than just chasing symptoms. We work alongside your veterinarian, never instead of them, to help your pet truly thrive.

Pennye Jones-Napier with a colleague at The Big Bad Woof pet supply store

My Story

I've always loved animals and have a deep affinity for their care and well-being. This began with my grandmother years ago, who encouraged me to love all animals and to learn about the plants and foods that help them heal. That foundation led my partner and me to open a holistic, green, and sustainable pet supply business in Washington, DC, in 2005. When we started, we were told a green and sustainable business couldn't be done. That only raised the bar for us to prove we could build a store rooted in our values and our community's values, one built to help companions thrive.

I've been deeply honored and touched by this industry, which has allowed me to learn and build my expertise in pet foods, including how they're made and formulated, and to become an advocate for whole foods as medicine. After 20 years of helping customers improve their companion animals' health through proper diet, nutrition counseling, and supportive care, I am honored to act as a holistic pet health coach. I offer root-cause solutions that improve immunity by improving the microbiome, helping to address the many chronic issues pet guardians face today.

What Holistic Pet Health Coaching Includes

  • Diet evaluation: a full review of current food and treats
  • Intake review: going over your initial intake form and next steps
  • Lab suggestions: food intolerance and/or gut health labs as needed for chronic conditions
  • Lab reviews: interpreting results together
  • Veterinary coordination: reviewing any veterinary and other care protocols already in place
  • Food and supplement recommendations: diet changes with supplemental support as needed
  • Peer consultation: collaborating with trusted peers on complex, multi-issue cases
  • Biweekly follow-ups: adjusting the plan as your pet progresses
  • Referrals: connecting you with partners for behavioral, training, or integrative veterinary support as needed

Who This Is For

  • Holistic and health-conscious pet parents seeking natural, raw, or lightly cooked diets

  • Pet guardians of animals with chronic conditions (allergies, GI issues, arthritis, and more)

  • Senior pet owners looking to improve mobility, cognition, and vitality

  • First-time pet adopters wanting guidance on nutrition and preventive care

  • Anyone transitioning from kibble to whole-food diets

Food First. Root Causes First.

At Woof Nutrition, holistic coaching means going deeper than symptoms — straight to the root cause — while always complementing your veterinarian's care. It's about empowering you, the pet parent, with the knowledge and confidence to make the best decisions for your companion's health.

Ready to Get Started?

Book a free 15-minute Pet Wellness Planning Session to talk about your pet's health and see if we're the right fit.